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Lüftner Cruises pioneers sustainable river cruises

Starting this year passengers on river cruises can make voluntary contributions to climate protection. Working closely with the climate protection organisation atmosfair, Lüftner Cruises is Europe's first river cruise operator to offer guests aboard its AMADEUS ships an opportunity to offset their own CO2 consumption during the cruise with a donation. The company supports the project with an additional donation of 25% of the amounts contributed in this way.  

At the end of their cruise passengers can decide for themselves if they would like to pay the suggested climate protection levy of €2 per day per cabin. Such donations support exclusively UN-certified projects in developing countries intended to benefit the people who pollute the environment and cause climate change the least. CO2-reducing climate protection projects in India and Nicaragua, among other countries, are being financed in this way; and €0.50 of all donations also goes to environmental education projects in German schools. 

Lüftner's marketing and operating partners are also very keen on this plan, which has so far been promoted mainly by airlines. Dr. Wolfgang Lüftner, founder and owner of Lüftner Cruises, explains the motivation behind this new development as follows:  "We are well aware that tourism always impacts on the environment despite increasing efforts to offer environmentally friendly travel arrangements. The whole subject of sustainable tourism can no longer be ignored in this day and age. For years we have endeavoured to initiate significant trends in this field and to encourage our passengers to take an active interest in the environment. So we are pleased that we can now offer them an opportunity to make a voluntary contribution to climate protection aboard our AMADEUS ships.

The Austrian shipping line regularly sets new standards in the field of protecting the environment. The ships of the AMADEUS fleet have already gained "green globe certifications on the basis of Lüftner's efforts over many years to equip them with environmentally friendly features. "Green Globe, one of the world's leading organisations promoting sustainable tourism and a subsidiary of the UN's World Tourism Organisation, awards this distinction for which not only on-board measures for saving energy and water have to be demonstrably effective, but also an overall consciousness of ecological responsibility must pervade the daily ship's routine. In order to match up to the maximum international environment standards each vessel is, furthermore, examined every two years by independent outside experts, who check that the certification criteria have been duly implemented.

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